Customer Experience

14 May CX Insights: LM CEO, Emil Sarkissian Chats with Kathy Ireland about Successful CX Solutions

Posted at 05:38h in Customer Experience, CX, Loyalty, Relationship Marketing, Technology

Loyalty Methods CEO, Emil Sarkissian visits with Kathy Ireland, on Worldwide Business with Kathy Ireland, to discuss the keys to developing a successful Customer Experience (CX) solution. CX projects can become quite complex, Emil said, however, by zeroing in and focusing on three critical areas...

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17 Apr The Value of Loyalty Data

Posted at 16:15h in Loyalty

When people think of loyalty programs, it often brings up the issue of purchase frequency. So much so, that the pioneers of loyalty - the airlines - called loyalty programs FFPs, or Frequent Flyer Programs. The idea was to give people a reason to come back...

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