28 Jun Personalization is Essential for Improving Customer Loyalty
Posted at 22:18h
in Customer Experience, CX, Loyalty, Personalization, Relationship Marketing, Technology
By Walter Lamb, Loyalty Methods Personalization is one of the most essential elements of a successful customer loyalty program for several reasons. The primary goal of most loyalty programs is to incentivize customer behavior in ways that benefit both the company and the customer. Not all customers...
